We Put Your Interest First
Traditionally, the business of providing investment advice has been centered on "selling." Financial institutions develop products and brokers (or salesmen) generally sell those proprietary products to customers. Brokers are paid to transact, whereas it may be in your best interest to buy and hold where you pay a fee based on the assets under management.
Roop Financial Services is fiercely independent and, as a result, not beholden to any particular financial institution or class or products. Our wealth management process begins and ends with you, the client. By carefully considering your unique needs, our objectivity and independence allows us to use quality solution providers, while steering clear of conflicts of interest.
How can this be? It's simple. There is little incentive for us, as an independent, Investment Advisor Representative, to do anything other than that which is in your best interest at all times. We are free to give you what we believe to be the best advice possible because we work directly for you and are paid by you - not by another financial institution. Should a potential conflict of interest arise, we will disclose and discuss in detail with the prospect/client and provide written confirmation of said disclosure.